In the field of SEO, it’s safe to say that things are always changing.
Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves into a more intelligent discipline that evolves beyond spamming Google with links and keywords.
Sophisticated strategies for increasing organic traffic exist, along with things like competitor gap analysis, keyword gap analysis, and so on.
There are a number of strategies that one must use to be successful in the ever-increasing competitive landscape in SEO.
The Absolute Nuts & Bolts Basics
There are four basic components of SEO that we all focus on as a daily part of our jobs. These components include:
- Keywords (and keyword targeting).
- Search volumes behind keywords.
- Traffic coming from organic search.
- Conversions of customers searching for our targeted keywords.
The actual techniques revolve around the following:
- On-page optimization.
- Link building.
- Content.
- Technical SEO.
These are all a focus of our professions as we report on our efforts and assess next steps in any SEO campaign.
How do you move forward through a campaign and make sure that these factors are nailed down sufficiently enough for you to either launch or expand an existing campaign?